Concept to Creation

The second module of the CERI program is taught by real-world experts on topics that will give you the skills to further your entrepreneurial journey – be that establishing your own start-up, contributing to a start-up team or allowing you to become the workplace 'intrapreneur'.

With guidance from our presenters and mentors, you will learn how to test and validate your idea, and develop your lean business model. Two key components at the start of the module focus on the importance of finding the right team, and your short, medium and long term IP Strategy; all based on ensuring your future enterprise is built on strong foundations.

MBA and business graduates are encouraged to participate in module two. Those who may not have an idea or don’t want to create a start-up are encouraged to participate as team members to assist prospective start-ups to develop a strong operational model.

Topics Covered Over the Course

Developing Your Personal Brand

Successful Team Formation

Defining the Customer Problem and Lean Canvas

Intellectual Property (IP) Strategy

Defining Your Corporate Structure

Pitching to Customers or Investors

What You Leave With

Upon completion of the module, CERIans will have access to mentors, industry professionals and experienced entrepreneurs, as well as our continuing education workshop series and ongoing professional skills-development program for alumni.

Early Stage Innovation Company (ESIC)

The Australian Tax Office has ruled CERI an eligible accelerator with our three-tiered program including education modules, mentoring, continued education workshops and access to office accommodation. This means start-up companies that complete the CERI program qualify for 50 points of the 100 points required to be considered an Early Stage Innovation Company under Income Tax Assessment Act 1997 Subdivision 360-A, sections 360-40 and 360-45. This is great news for investors as they will qualify for a tax incentive for investing in your company.


More information on the ATO ESIC details here and here


Enrolment into the program is by online application. Successful applicants are offered either full or partial scholarships. For partial scholarships offered the applicant will be asked pay the difference between the scholarship amount and the full cost, which is a nominal fee. Admission and scholarships are merit-based and allocated according to fit and eligibility.

If you would like to apply, complete the online application form. We will acknowledge receipt of your application within 48 hours.

2020 Admission Date

26 March – 23 July 2020

Concept to Creation is held each Thursday 4.30 – 7.30pm.


All attendees of Concept to Creation must have completed the first module
of the program, Entrepreneurial Mindset Boot Camp. Entry is by online application and is assessed on eligibility and merit.
Contact Us

Level 1, 22 Stirling Highway

Nedlands, WA 6009

Connect With Us

+61 (0) 498 013 568



Enabling the Industries of the Future

© 2019 CERI - Centre for Entrepreneurial Research and Innovation

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