Run over 11 weeks, the Customer Development Masterclass (CDM) will teach you the essentials of validating your customer problem/solution fit, developing and adjusting your business model and launching your business in the real world. You and your team will be in the driver’s seat for growing your business, with the ultimate tools and expertise at your fingertips through the CDM program.
Facilitated by Andy Lamb, the Customer Development Masterclass consists of weekly sessions with extensive content delivery and real-world, customer engagement deliverables.
TOPICS INCLUDE:
Customer Discovery
Unlocking Early Adopters
Business Model
Business Planning
Outcomes
Move away from a process of leading with the solution to understand the customers problem and how your solution can solve these problems.
Recognising where your own biases may be preventing you from moving your project forward.
Apply an experimental approach to testing and validating your early adopters and getting customer traction as soon as possible.
Removing the fear of selling by flipping the sales process, from a push (outwards) approach to a pull (inwards) approach tied to solving customers problems.
Shaping an appropriate business model which is aligned to your current project lifecycle.
Who
Is it For
CERI Concept to Creation Graduates with a validated MVP.
Start-ups wanting to seed their customer base and grow initial sales.
Start-ups who believe that they are ready to start selling or have started selling but are struggling to get traction.
Next Steps
Like Concept to Creation, completing this program opens up new doors and opportunities for you.
You can apply for Startup Residency, CERI Venture Mentor Program and access to the CERI Start Fund once you have completed this course.
Pricing
Thanks to our donors, CERI can offer substantially reduced pricing on all programs. You will be awarded the respective scholarship with the final pricing listed below if you meet the eligibility criteria.
