Customer Development

Masterclass

Over 13 weeks, the Customer Development Masterclass will teach you the essentials of validating your customer problem/solution fit, developing and adjusting your business model and launching your business in the real world. You and your team will be in the driver’s seat for growing your business, with the ultimate tools and expertise at your fingertips through the CDM program. Beginning September 14th and taking place each Wednesday evening from 5pm-7.30pm, CDM is your toolkit for customer growth.

What to

Expect

Facilitated by Andy Lamb, the Customer Development Masterclass consists of weekly sessions with extensive content delivery and real-world, customer engagement deliverables. Throughout the 13 weeks, participants will need to get out of the building and speak to customers – putting in an additional half day per week of time.

Over the course of the program, you will be engaged in:

  • Week 1 - Unique Value Proposition exploration.
  • Week 2 - Customer Discovery - tools and techniques.
  • Week 3 - Gathering Assumptions - removing biases.
  • Week 4 - Building Evidence - metrics for customer validation.
  • Week 5 - Recap and reset - what have you learnt and what is next?
  • Week 6 - Getting customer to act - unlocking early adopters.
  • Week 7 - Expanding Eco-Systems - do you need to shift your focus?
  • Week 8 - Business Model - shaping the right fit.
  • Week 9 - Business Planning - Finance/ Funding/ Cash Flows.
  • Week 10 - Founders Sales 101- flipping the sales model for traction.
  • Week 11 - Wrap Up & Showcase.

Outcomes

  • Move away from a process of leading with the solution to understand the customers problem and how your solution can solve these problems.
  • Recognising where your own biases may be preventing you from moving your project forward.
  • Apply an experimental approach to testing and validating your early adopters and getting customer traction as soon as possible.
  • Removing the fear of selling by flipping the sales process, from a push (outwards) approach to a pull (inwards) approach tied to solving customers problems.
  • Shaping an appropriate business model which is aligned to your current project lifecycle.

Who

Is it For

  • CERI Concept to Creation Graduates with a validated MVP.
  • Start-ups wanting to seed their customer base and grow initial sales.
  • Start-ups who believe that they are ready to start selling or have started selling but are struggling to get traction.

Next Steps

Like Concept to Creation, completing this program opens up new doors and opportunities for you.

You can apply for Startup Residency, CERI Venture Mentor Program and access to the CERI Start Fund once you have completed this course.


Pricing

CERI has no closed doors, so we make our programs accessible to as many emerging entrepreneurs as possible. Thanks to our donors, CERI can offer substantially reduced pricing on all programs. You will be awarded the respective scholarship with the final pricing listed below if you meet the eligibility criteria.
CDM Student Scholarship
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$330
Final price after scholarship
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The Student Scholarship is for individuals currently studying at an undergraduate or postgraduate level at a recognised training institute.
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Scholarship Eligibility
The applicant must be currently studying a full-time university load of 75 credits or equivalent to be eligible.
CDM Founder Scholarship
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$330
Final price after scholarship
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The Founder Scholarship is for individuals currently working on a business concept or idea.
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Scholarship Eligibility
This applicant must be a startup founder or co-founder, have a registered company and have raised less than $100,000 in funding.
CDM Professional Scholarship (Part-time)
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$660
Final price after scholarship
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The Professional Scholarship is for individuals currently employed on a part-time basis and looking to progress on their entrepreneurial journey.
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Scholarship Eligibility
This applicant will be employed on a part-time basis.
CDM Professional Scholarship (Full-time)
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$990
Final price after scholarship
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The Professional Scholarship is for individuals currently employed on a full-time basis and looking to progress on their entrepreneurial journey.
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Scholarship Eligibility
This applicant will be employed on a full-time basis.

Upcoming

Dates

Customer Development Masterclass September
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Each Wednesday evening from 5pm - 7.30pm Week 1: 14th of September Week 13: 7th of December
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Week 1
14th of September
The first week of the CDM program is an introductory session and deep dive into your startup's Value Proposition.
Week 11 | Graduation & Showcase
7th of December
The program culminates with a Graduation Evening and a showcase of the highlights of the program.

Other

Programs

CERI Venture Mentor Program
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CERI Residency
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