Customer Development

Masterclass

Over 13 weeks, the Customer Development Masterclass will teach you the essentials of launching your business in the real world, from interacting with potential customers and gaining those first sales to scaling your venture and growing revenue. CDM is your toolkit for customer growth.

What to

Expect

The CDM Customer Development Masterclass consists of weekly sessions alternating between content delivery and engaging workshops.

Over the course of the program, you will be engaged in:

Weekly workshops covering frameworks for the what, why, and how of business and customer innovation
Invitation to join CERI+, our online alumni network and content hub, containing content on business management, strategy, and financial tools for start-ups
Monthly progression workshops for tracking financials and business objectives in an environment conducive to productive feedback from expert mentors and peers
Accounting advice and assistance
Legals, contracts, governance documents, and templates
Intellectual property guidelines and templates
Marketing and branding assistance.

Outcomes

Completing the Customer Development Masterclass provides you with the essential skills to navigate your startup from an early-stage idea to a profitable business.
Successful graduates will have the required tools and strategies to communicate effectively with your customers and a quantified value proposition, positioning you to innovate for change.
Course graduates will also become a part of the CERI network, having access to a supportive community of innovators, aiding you in your entrepreneurial journey.

Who

Is it For

CERI Concept to Creation Graduates with a validated MVPStart-ups wanting to seed their customer base and grow initial salesGrowing start-ups wanting to expand their toolkit and skills to match their needsBusinesses wanting expert advice on customer management and an introduction to design thinking.

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Next Steps

Like Concept to Creation, completing this program opens up new doors and opportunities for you.

You can apply for Startup Residency, CERI Venture Mentor Program, CERI+, and CEO in Residence programs by completing this course.

Pricing

CERI has no closed doors, so we make our programs accessible to as many emerging entrepreneurs as possible. Thanks to our donors, CERI can offer substantially reduced pricing on all programs. You will be awarded the respective scholarship with the final pricing listed below if you meet the eligibility criteria.

CDM Student Scholarship

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$330

Final price after scholarship

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The Student Scholarship is for individuals currently studying at an undergraduate or postgraduate level at a recognised training institute.

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Scholarship Eligibility

The applicant must be currently studying a full-time university load of 75 credits or equivalent to be eligible.

CDM Founder Scholarship

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$330