Concept to Creation


Module Two: Concept to Creation introduces the participant to all the skills and knowledge essential for a successful Start-up. Each session is instructed by a real-world expert, covering a diverse range of skills further progressing you on your entrepreneurial journey. Whether establishing your own start-up, contributing to a start-up team or becoming a workplace 'intrapreneur', you have the knowledge to be successful.

Current Scholarships Available

Below is a list of current scholarships available for this program. To be considered for a scholarship, you must meet the eligibility requirements and specify the scholarship you would like to be considered for in your application form.

Course Pricing


Concept to Creation Student Scholarship Award

The CERI Student Scholarship is for individuals currently studying at an undergraduate or post-graduate level.


Final price after scholarship

Concept to Creation Founder's Scholarship Award

The CERI Founders scholarship award is your opportunity to   hit the ground running. The Concept to Creation Program will provide you with   the foundational knowledge critical for success during the early stages.


Final price after scholarship

Concept to Creation Part-Time Employment Scholarship

The Part-Time Scholarship is for employees of small to medium enterprises (SMEs) who are looking to embark on their own entrepreneurial journey. This scholarship typically suits those employed on a part-time basis and are partaking at their own expense.


Final price after scholarship

Concept to Creation Full-Time Employment Scholarship

The Full-Time Scholarship is for employees of small to medium enterprises (SMEs) who are looking to embark on their own entrepreneurial journey. This scholarship typically suits those employed on a full-time basis and are partaking at their own expense.


Final price after scholarship

Course Outline

The course operates for 12 weeks with sessions running at our CERI headquarters one evening per week. Each session is lead by an industry expert, filled with insightful theory, engaging activities and collaborative discussions, ensuring a memorable learning experience every time.

An extensive, evolving course, topics covered include:

  • Curating and communicating your personal brand

  • Team formation: how to identify and attain members for your startup

  • Customer Development: identifying their problem

  • The Lean Canvas: creating, utilising and evolving your business plan

  • Intellectual property: what is it, do you need it and how to leverage its value

  • Corporate structure, constitution and business ethics

  • Keeping track: Basic bookkeeping, budgeting and cash flow knowledge essential for startups

  • Financing your startup: From bootstrapping and early investment to an IPO, what every startup needs to know.

  • Presentation skills: whether presenting to a customer or investor, learn the techniques to give a stellar performance (and what to avoid!)

  • Negotiation skills for every encounter.

The most effective learning comes from doing. Throughout the course, you are encouraged to use the sessions to further develop your own business or idea. Don't have an idea yet? Participants currently not actively pursuing a venture are encouraged to form teams with others. Whether joining just for the duration of the course or engaging in a co-founding position once complete, the relationships and opportunities that evolve throughout the course will benefit everyone.

CERI has created a safe environment for you to share your ideas and plans, with everyone signing Non-Disclosure deeds before the commencement of the course.


The course is tailored around providing you with the essential knowledge to start or be a part of, a startup. As a whole, you will have gained an 'entrepreneurs toolkit', a set of diverse skills geared towards a successful startup.

As a successful applicant you will be able to:

  • Successfully plan and strategize business models, identify customers, their problems and how you can provide value

  • Know how to form a team, communicate your personal brand and your business's brand

  • Finance your startup with available means and seek future capital

  • Effectively communicate your idea and vision to your team, customers and investors; nailing every presentation

  • Graduates also get access to exclusive networking opportunities and events held by CERI and our external network. This ensures you never miss a new opportunity and keep up to date with the forefront of innovation in Western Australia.

ESIC Status

The Australian Tax Office has ruled CERI an eligible accelerator with our three-tiered program including education modules, mentoring, continued education workshops and access to office accommodation. This means start-up companies that complete the CERI program qualify for 50 points of the 100 points required to be considered an Early Stage Innovation Company under Income Tax Assessment Act 1997 Subdivision 360-A, sections 360-40 and 360-45. This is great news for investors as they will qualify for a tax incentive for investing in your company.

More information on the ATO ESIC details here and here.

Next Steps

Completing the Concept to Creation course opens up new doors and opportunities for you. By completing this course, you are given the opportunity of applying for our Startup Formation, Residency, Team Mentorship and CEO in Residence programs. These courses are geared towards forming a startup company and guiding your future path to success.

Apply Now

Click below to apply for this course. Have questions? Feel free to get in contact with us. 


This course builds upon the knowledge learnt in our 'Entrepreneurial Mindset Bootcamp' thus, it is a prerequisite. Similarly, this course has been designed for those including:

  • Solo Founders and startup teams

  • Aspiring entrepreneurs

  • Early to late-stage career development

  • Industry, business professionals and intrapreneurs

  • University students at a postgraduate level

  • Postdoctoral, researchers and academics

  • University faculty who support commercialisation or manage research teams.